Tallgrass Supply is a project that emphasizes the overlooked, simple memories that makes life growing up in “fly-over country” one of a kind. Instead of focusing on developing an area or overly idolizing the past, Tallgrass focuses on a middle ground. Whether it’s weekend cliff jumping at the lake or bonfires in the pasture - there’s the middle ground of urban and rural that makes this land distinct.
To capture that, I pulled heavy inspiration from 50’s and 60’s western wear brands and country artists and combined it with modern, casual outdoor brands that tend to pop up around the coasts. With that unique blend, I began crafting the branding, website, and market strategy. I’ve also tried to capture that “Okie Grit” in how images and media is captured.
Within two years, Tallgrass collaborated with: Huckberry, Bespoke Post, Touch of Modern, Luck Reunion, Communal Cowboy, and the Oklahoma State Parks. The candles and coffee can be found in over 80 shops across the country, from coast to coast, Canada, Germany, and the U.K.