In 2020 I began working with Okie Kush Club as a marketing consultant, helping them re-build their website and assisting in social media and marketing efforts in various capacities. I suggested that instead of being restricted by Google and Facebook / Instagram in regards to advertising due to being in the cannabis industry - they should build out a separate shell brand that promotes exclusively their merchandise.
By having a this shell brand not promoting cannabis directly, they can then allocate money towards advertising campaigns and then funnel that website and social media traffic to their real conversion funnel.
The concept never fully got off the ground due to organizational changes. But I was able to do a proof of concept film shoot with Aldo Delara as a photographer to showcase a trending, vintage look to give a new face and stand out from the local cannabis branding trends.